People don’t just hire me because of my skills; they hire me because of my attitude and drive. While I was well-known in my hometown of Memphis, TN for being a cutting-edge digital marketer, I recently moved to Denver, and I am ready for my next challenge.
I have been a writer, assignment editor, managing editor, brand manager, community manager, social media manager, publicist and content marketer for more than 15 years – mostly in the entertainment space.
Most recently I was employed by Morris Marketing Group where I was the Director of Content. I collaborated on a variety of regional accounts such as Corky’s BBQ, Simply Delicious Catering, The Kosten Foundation for Pancreatic Cancer Research, The West Cancer Center’s FightOn annual fundraiser, Sip Around the World fundraiser for The Kidney Foundation and more. I wrote strategy, managed all social media, created content calendars and wrote monthly reports to quantify our work.
Take a look at my monthly report for Corky’s here.
In 2004, I created one of the very first widely read music blogs, Scenestars.net. It has been written about in Spin, Rolling Stone, The Wall Street Journal and the Commercial Appeal.
I won the Reader’s Choice vote for Best Local Blog from the Memphis Flyer in 2005, 2006, and 2007. I was also a freelance music writer for The Commercial Appeal from 2005 until 2006, writing feature stories my weekly column, “On the Record.” I interviewed a plethora of bands, with cover stories on Lucero, Neko Case. Harlan T. Bobo, and Ted Leo. You can read some of my feature stories for various outlets here.
In 2007 and 2008 I was the official blogger for Lollapalooza.
The internet radio shows I created from 2007 until 2011, to give more exposure to Ardent Studios, featured live sessions from both national and local bands that have been downloaded over 1.5 million times each and aired on Breakthruradio.com. I used social media to raise money for the entire budget for 2011. Also, I hosted four other shows for BTR, including The Bloggerati, On the Road with Rachelandthecity, The Makeshift Music Hour, and 10 Degrees of Memphis, which eventually morphed into a SXSW showcase party in 2007, 2008, and 2009.
I spent over five years as the publicist and community manager for Ardent Studios and their record label, Ardent Music, where I managed social media communities that numbered over 50,000. I created content for their YouTube channel that garnered over a million views, and our artists received many accolades on a national level from my publicity work.
While at Ardent I also acted as the publicist for Big Star, started all of their social media accounts, and managed all media requests. During this time, Alex Chilton passed, Big Star was honored at SXSW, Ardent put out a special edition of Third for Record Store Day, the Keep an Eye on the Sky box set was released, the all-star Third performances, led by Chris Stamey and Jody Stephens, happened all over the world, and the Big Star documentary Nothing Can Hurt Me was released. I helped raise over $80,000 through crowdfunding to fund the documentary and am thanked in the credits. It was my idea to bring back and sell Big Star t-shirts, and since the original design was long gone, I took the photo of the neon sign for the new version of the shirt.
I also created the Ardent Music Blog where we featured stories from musicians five days a week. Musicians wrote the majority of the content, including record reviews, stories of first records, show reviews, etc. Before it was discontinued, it had articles from hundreds of musicians. It also featured my award-winning podcast, The Warm Up, which featured three song sets recorded at Ardent Studios from indie rock’s most popular acts, such as White Denim, Danielson, Heartless Bastards, Generationals, Jenny Owen Youngs, Ian McLagen, Exene Cervenka, Dawes, Ra Ra Riot, and on and on. I produced and hosted the shows and did all of the design work for the website.
I was hired by Talentzoo.com in 2010 as a consultant to reassess their columns and kickstart their content by cutting the weakest columnists and recruiting more high profile writers. I put together a writing pool of over 50 writers and doubled their first day page views in less than six months.
From 2010 until 2012, I was the managing editor for The Vinyl District – Memphis, which was the official blog for Record Store Day, at the time. I oversaw all Memphis content. I was the copy editor, planned writing schedules, and hired photographers, writers, and interns. I also booked shows in Memphis to promote the site.
In 2011, I was hired as a consultant by Redrover Sales & Marketing and Signature Advertising & Marketing Solutions to help kick start their social media strategies and create company blogs to help grow their social media presence while educating them on how to use different tools to create content.
In 2013, I created Kang-a-roo, a booking, and music consulting business. My clients included The Poplar Lounge where I booked all of the shows, five nights a week for almost two years. I also handled publicity and promotion for The Memphis Dawls, Jason “Hex” Freeman (who taught Samuel L. Jackson’s “God-fearing bluesman” character in Black Snake Moan), Star & Micey, Lord T & Eloise (side project for Justin Timberlake’s guitarist, Elliot Ives), and director Craig Brewer’s BR2 Music Publishing.
In 2015, I created the Make Memphis! website where I sought out local community leaders to discuss how to make Memphis a better place to live and work. We received over 250,000 views in 2016 and grew the Facebook group to over 4000 members. For this project, I built the website and designed the logo, managed the social media, and was the content manager. I also did the photography.
Also, in 2015 I was asked to consult on the mayoral campaign of Memphis Police Association President Mike Williams. I created the campaign logo which ended up on billboards and in thousands of people’s yards. I also helped write his platform and created all the graphics for his website and social media.
I have also dedicated many hours helping the Memphis community, from teaching blogging classes to teens at the Memphis Public Library, to teaching publicity classes at Delta Girls Rock Camp and Southern Girls Rocks Camp. I’ve also appeared on panels at Indie Impact Memphis and the Society of Professional Journalists and curated and produced the Six Degrees of Memphis SXSW showcase for three years in Austin, TX.
I have been profiled in the Commercial Appeal twice, The Memphis Daily News twice and have been a contributor to the Memphis Flyer’s “Bright Idea” story.
Finally, I have also become relatively well-known in Memphis for my live music photography and promotional photography.
See my work here.
View my portfolio and writing samples on my website.
Thank you for taking the time to consider me for this position. I look forward to hearing from you.
Please take a look at my profile on Linkedin for more information on my past job responsibilities and my references.