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Rachelandthecity

Blogger. Photographer. Graphic Designer. Podcaster.

Morris Marketing Group

Director of Content Marketing

 

Company Name: Morris Marketing Group Mid-South

Dates Employed: May 2016 – Aug 2016

Employment Duration: 4 mos

Location: Greater Memphis Area

 

I was responsible for managing client and media relationships; garnering local, regional, and national media results by creating and facilitating strategic and creative public relations and community relations plans.

I used my experience in graphic design, media relations, traditional and social media, community relations, sales strategy, nonprofits, fundraising, and business operations.

I worked with Corky’s BBQ, Simply Delicious Caterings, Memphis International Raceway, The Kosten Foundation for Pancreatic Cancer Research, Shannon & Waterman, Caesar’s Entertainment, and helped with campaigns such as The West Cancer Clinic’s annual West FightOn 5K RUN.WALK.RIDE annual fundraiser, and Sip Around the World fundraiser for the Kidney Foundation.

Responsibilities:

  • Social Media Management, Content Calendars, Analytics
  • Develop a marketing communications plan including strategy, goals, budget and executing and implementing tactics
  • Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
  • Coordinate all public relations activities
  • Implement social media plan and tactics to engage audiences across traditional and new media including paid strategies and staying abreast of best practices
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage media inquiries and interview requests
  • Create content for press releases, byline articles, and keynote presentations
  • Monitor, analyze and communicate PR results on a regular basis
  • Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
  • Build relationships with thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

 

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