Morris Marketing Group

I was responsible for managing client and media relationships; garnering local, regional, and national media results by creating and facilitating strategic and creative public relations and community relations plans.

I used my experience in graphic design, media relations, traditional and social media, community relations, sales strategy, nonprofits, fundraising, and business operations.

I worked with Corky’s BBQ, Simply Delicious Caterings, Memphis International Raceway, The Kosten Foundation for Pancreatic Cancer Research, Shannon & Waterman, Caesar’s Entertainment, and helped with campaigns such as The West Cancer Clinic’s annual West FightOn 5K RUN.WALK.RIDE annual fundraiser, and Sip Around the World fundraiser for the Kidney Foundation.

Responsibilities:

• Social Media Management, Content Calendars, Analytics
• Develop a marketing communications plan including strategy, goals, budget and executing and implementing tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
• Coordinate all public relations activities
• Implement social media plan and tactics to engage audiences across traditional and new media including paid strategies and staying abreast of best practices
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles, and keynote presentations
• Monitor, analyze and communicate PR results on a regular basis
• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them