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2005
Blogger. Photographer. Graphic Designer. Podcaster.
Testimonials
Peggy Phillip
"Rachel is a bright and personable individual. She is a hard-working self-starter, capable of achieving any goal she sets her mind to. She truly understands and embraces communication on various platforms and was an Early Adopter in all things "internet."
- While at WMC Action News 5, she injected passion and pizzazz into the assignment desk and on special projects. Personally and professionally, she was a positive force in our news department."
Tim Sampson
- "Rachel Hurley is one of the best communicators in Memphis, Tennessee, and has been a tremendous help to the Stax Museum of American Soul Music and Stax Music Academy. Through her popular blog and other means of communication, she has been of invaluable help to us in helping spread the word, promote events, and help keep the Stax Museum name in front of people in the music industry, which is of paramount importance to us. I would highly recommend her for any position that includes communicating with people at any level."
Marvin Stockwell
- "Rachel Hurley is a person with great ideas and the confidence to make them happen. She is on the leading edge with social media and has proven she knows how to leverage its potential to achieve real-world results. She is also passionate about Memphis and making it all it can be. Rachel finds creative ways to be helpful. Rachel is a leader, and is equally adept during the big-picture phase and in handling the nitty-gritty details."
Parker Hayes
Videographer- "I worked with Rachel on a number of "Ardent Presents" videos and also a series of videos for the Folk Alliance. Rachel was always organized and prepared for everything I was involved with at Ardent. She's a true professional and a great communicator. Any company would be lucky to have her on staff."
Alyssa DeHayes
- "Rachel is one dynamic lady. She is constantly implementing new ideas to advance the public image and recognition of Ardent Music, and create a web identity for them. As a publicist at Team Clermont, I've had the pleasure of working with Rachel as she sets up performance opportunities for our bands passing through her city (which are mutually beneficial for everyone involved: publicity for Ardent and for the band,) eloquently conducts interviews, and creates engaging web content. Rachel is a busy networker, and has developed strong relationships all over this industry."
Amy Lavere
- "Rachel is a wonderful person. In every situation I've encountered personally or professionally with Rachel I have found her to be very centered and positive. I am also aware that a great many of the innovative studio and artist promotional projects established over the past few years at Ardent have been of Rachel's doing.
- I first became aware of Rachel through her popular blog. She very honestly reviewed music and events and became the most feared music writer in Memphis. She kept the music community honest, helped raise the bar of craftsmanship and kept any phony hype at bay. She wasn't particularly well loved by some local bands back then, but over the past few years it has become clear that Rachel is passionate about good music, musicians and has dedicated her time and career to lifting it up, getting it out there and doing it well.
- She has the utmost respect in the music and recording community. I am a big fan. She would be an asset to any industry she became involved in."
Danny Flamberg
- "Rachel is among the savviest social media thinkers I know. As my editor at Talent Zoo for two years, she consistently had her finger on the pulse of consumers and brands as they negotiated and developed a new media universe.
- She is smart, easy to work with and full of ideas. She understands business and technology fundamentals and how to apply them competitively in the marketplace. She has a very pleasant manner and can seemingly get along with almost anyone. She sees 5 moves ahead because Rachel has an innate feeling for how people relate to each other and how they use technology to facilitate and enhance relationships.
- Intensely curious, with a sharp mind and even sharper wit, Rachel sees the big picture but can also focus intensely on the critical details. She will be one of the people that define and drive the next stage of social media adoption and use.
- I expect amazing things from her. If I had the opportunity to hire her as a community manager or as a content creator or as a strategic partner, I'd grab it in a New York minute."
Brandon Herrington
- "Rachel knows social media better than anyone I know. She always has. Ever since the inception of Rachel and the City, she has been at the forefront of the latest ways to socially connect people with the arts culture in Memphis. When I founded Fareveller Music Festival, I quickly valued her as a partner in establishing a credible online presence within the community. Everything she did worked great for me!"
Mike Williams
- "Rachel was an integral part of my campaign for Memphis Mayor. Not only did she consult with us on how to make the most of our marketing on a nominal budget, she researched and consulted on my mayoral platform. Her contributions were a tremendous asset and we would not have been as successful without her contributions. She is an extremely bright team player who can accomplish anything she sets her mind too. She is the reason Bruce VanWyngarden, Editor-in-Chief of The Memphis Flyer remarked, "I don't know who's going to win the mayor's race but @mikeformemphis def has the best social media game."
Richard Billings
"Rachel is a highly motivated self-starter that is able to manage multiple projects. She is well organized and worked well with our staff and customers. While working with Leafless she helped build our social media presence through several previously unexplored channels."